Most blogs are willing to publish articles from guest bloggers, especially if they provide high-quality content. But how can you ensure your content gets published?
Make sure the topic, tone, length and format of your article is a fit for their site. You should also comply with submission guidelines and include links to your website in the author bio.
1. Write unique content
Guest blogging is a powerful digital marketing strategy that can help businesses establish themselves as industry experts, boost their visibility and improve SEO. By writing content that is relevant to the host website’s audience, you can reach a large number of new prospects and customers. Additionally, many host websites allow contributors to include a link to their site in their author bio.
This is one of the most effective ways to secure high-quality backlinks that will improve your domain authority and rank you higher in search results. When using this strategy, it is important to write unique content that provides value to the reader. You should also optimize your anchor text to ensure that it matches the content you are linking to. This will improve click-through rates and search engine rankings.
2. Don’t over-optimize
In addition to ensuring your content is well-written and contains valuable information, you should also optimize it for search engines by using internal links links that link to pages within your own website. This can help boost SEO performance, establish a clear site structure, and increase reader engagement.
However, be careful not to over-optimize your content by using excessive keywords or by posting only for link building purposes. Google has become more sophisticated in recognizing these tactics and can penalize websites that engage in this type of behavior. Moreover, over-optimizing your content can hurt your credibility and reputation in the long run. Make sure that your links are natural and relevant, and that they lead to useful and informative pages. Additionally, use descriptive anchor text and ensure that the links open in new windows or tabs.
3. Don’t over-link
Anyone who works in SEO has heard of guest blogging, and it’s one of the most commonly used link building tactics. When done well, it can help build high-quality backlinks and improve your ranking in SERPs. It also provides an opportunity to share your knowledge and expertise with a new audience.
However, it’s important not to over-link your content when guest blogging for links. Too many links will dilute the value of your article and make it look unnatural to search engines.
Ideally, you should focus on building relevant links from sites with a high Domain Authority (DA). You can check the DA of a site using Ahrefs’ Site Explorer. Also, be sure to use relevant anchor texts that match the topic of your blog post.
4. Don’t over-promote
When used effectively, guest blogging can improve your SEO by promoting your content and building an authoritative link portfolio. But it’s important to do your research and follow best practices when using this tactic.
For example, don’t publish the same post on multiple sites or use irrelevant anchor text. These errors can hurt your backlink profile and mislead search engines about the content you are linking to.
Make sure that your content is useful, engaging and relevant to the audience of the blog you are posting on. This will increase the chances that your content will be shared and promoted on social media platforms and in email newsletters. This will in turn, improve your visibility and brand awareness. In addition, it will also help you to establish authority in your niche.
5. Don’t over-share
When it comes to content marketing, few tactics have proven as effective over the years as guest blogging. But, like any other marketing technique, it can be misused – especially when done for links.
One of the most common mistakes in guest blogging is duplicating your content. This not only hurts your search engine optimization efforts, but also harms the quality of your content and can come across as spammy to readers.
It’s important to take the time to research your prospects and find blogs that are a good fit for your niche, audience, and topic. Don’t send out mass emails to every blog you come across, and instead take the time to craft a personalized pitch. This will be much more likely to garner a positive response and result in a successful article.