Dental Marketing Tactics to Grow Your Practice

When most people think of dental marketing, they envision those adorable holiday postcards and big grinning billboards. While those marketing initiatives are an excellent way to bring in patients, a more effective strategy is one that focuses on reaching new prospects and making sure they see you as the local dentist who can provide them with great care.

With the right digital marketing tools, a dental practice can stay in touch with potential and current patients on a daily basis, without spending huge sums of money on advertising campaigns. The key is to have a clear understanding of what strategies will work best, and how to measure their success. This means utilizing tools like Google Analytics to see how your online marketing efforts are performing.

Another essential tool is a call tracking and management system, so that the team that answers your phone can easily record, review, and follow-up on calls. This will help to minimize the number of missed appointments and no-shows, saving your practice money in the long run. It’s also a good idea to record your conversations with prospective patients, so you can remember what they asked, and how you responded.

A great dental marketing tactic is to create a video series that educates and entertains. This type of content is highly shareable and has the ability to make your website more engaging, while establishing you as an expert in the field. You can create educational explainer videos on subjects like dental procedures, oral health tips, or demystifying dental jargon. This type of content will drive traffic to your website and help you attract a more qualified audience that is ready to become a patient.

Investing in your online reputation is one of the most important things a dental practice can do to grow its reach and patient base. This is especially true with Google reviews, which are displayed on your business’s Google Business Profile (GBP). This is often seen by prospective patients before they ever schedule an appointment.

One way to encourage Google reviews is by collaborating with other local businesses that your ideal patient would visit. For example, a beauty or fitness influencer who has a large following could be an ideal partner for your dental practice. Creating a prize package giveaway with this person’s audience is a fun way to reach a wide audience and get them excited about your offer.

It’s also a good idea to ask your existing patients to post about their experiences at your practice on social media. This is an excellent way to promote your brand, and it’s free! You can even set up a branded hashtag for your patients to use, so you can keep track of all of the posts. This type of user-generated content (UGC) is highly effective and establishes social proof for those who might be skeptical about choosing your dental practice.

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