The best car ads make a connection with the audience. They tell a visual story that evokes emotions and encourage the audience to step into the brand’s world. They show what the vehicle can do, not just what it looks like.
A great example of this is the Ferrari ad that features a young boy dreaming about his first car. The video shows the car driving through a European landscape, which makes it feel like the viewer is actually there. The ad is compelling and emotionally connects with the audience, which can result in more brand recognition and even some direct-to-car dealership sales.
Car manufacturers also often feature celebrities in their ads to attract attention and boost brand recognition. In reality, however, these celebrity commercials rarely result in a spike in cars sold at dealerships after they air during the Super Bowl or wherever else. Instead of investing millions to secure the services of a big-name actor or actress, dealerships should focus on developing a strong, unique marketing strategy that focuses on building a relationship with the audience and highlighting the distinct characteristics of their vehicles.
Using the latest technology, some car advertising companies are starting to experiment with in-car advertising. Their software can recognize passing billboards and display the advertisement on a driver’s infotainment screen. The system can also automatically dial a phone number displayed on the billboard or even bring up a website that displays additional information. The idea is to use the vehicle’s camera as a way to deliver value-add content without distracting the driver or passengers.
Of course, there are some ethical issues to consider. In-car advertising can distract drivers and potentially cause accidents. It could also be a nuisance if the advertisement is for a product or service that the driver is not interested in.
If a car dealership offers in car ads, the company should make sure that it has an application process and that drivers are properly insured before they can receive this type of content. Moreover, they should avoid any content that may be considered illegal or offensive.
In addition to in-car advertising, car dealers can also promote their vehicles through online banner ads. These can include a variety of creative visuals, such as a picture of the vehicle’s exterior, interior, or driving experience. The ad should then link to the dealership’s website where buyers can find more information about the vehicle.
One other way that car advertising companies can attract consumers is by offering special deals and promotions. This can include free services, discounts, and other perks that make buying a new or used car more affordable. For example, a company might offer an on-approved credit program that allows buyers with a certain credit score to qualify for a low lease or finance rate. This can help increase the chances of a sale and build trust with customers.